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Oracle and FORS carried out the joint partner seminar regarded Oracle Exadata

On the 10th of August, 2011 Oracle Corporation and its Russian distributor FORS carried out «Oracle Exadata Database Machine: Partner Sales Training» seminar for their key partners interested in Exadata promotion in the Russian market.

A special guest and the main speaker of the seminar was Michael Buerger, Exadata Partner Development Director Eastern Europe, Russia, CIS, Middle East, Africa, Oracle.

Among discussed issues were all levels and aspects of product promotion, namely:

Exadata overview and new competitive differentiation (Michael Bürger)

Updated customer references cross vertical industries

New value proposition per business driver

New entry point qualification questions

New objection handling

New Oracle tools to create the business case

New awareness creation supporting the sales process

This event was a great opportunity for Oracle partners for direct dialog with one of Oracle top-managers responsible for Oracle Exadata.